got a and overview guide put We’ve together. complete

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14.06.2018

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  • got a and overview guide put We’ve together. complete
  • How to Advertise on Facebook: The Complete Guide
  • Introduction
  • To help you get ahead of the competition, we've put together a guide that contains all of the Guns List - A complete overview of every single gun in the game. You have to handle the animals, natural phenomena, and other oppositional elements We've put together a handy list of twelve questions welike to answer for. Even if you're a complete newbie, after reading this guide, you'll have a good grasp of Facebook ads. Definition; Facebook Advertising Overview; 3 case studies from successful Facebook . First, there's the Ads Manager, which is the standard dashboard that you get .. We're just trying to put together a few rough ranges.

    got a and overview guide put We’ve together. complete

    These APIs are built into a Python package named aiy , which is pre-installed in the kit's system image. Just be sure that you've installed the latest system image.

    You might find it easier learn the aiy Python API if you start with an existing demo and modify it to do what you want. You can also browse the examples on GitHub , where you'll find the source code for all the examples and more.

    For instance, to learn more about the aiy. This waits for you to push the button, then begins recording what you say. When done speaking, press the button again and it will play the recording. To see how it works, open this file on your Raspberry Pi or see the source code here. Then start tweaking the code. If you're more interested in programming hardware such as buttons and servos, see the section below about the GPIO expansion pins , which includes some other example code.

    Want to try another API? Follow the instructions below to try the Google Cloud Speech-to-Text service , which converts spoken commands into text you can use to trigger actions in your code. This API supports 80 languages, long audio clips, and the ability to add hint phrases that help improve the accuracy of speech recognition. Why do I need to turn on billing? The Google Cloud Speech-to-Text service is a cloud-based service. Check that it works correctly On your desktop, double-click the Check Cloud icon.

    Wait a few moments while the script runs. On your desktop, double-click the Start Dev Terminal icon. Then start the app by running the following commands:. Once the program starts, it prints some log messages, including INFO: Start listening which means it's ready to receive a voice command.

    So now you can speak one of the following commands speak loudly and clearly toward the Voice Kit. Let's add the ability for the program to repeat what you say. That is, if you say something like, "repeat after me, hello world," then it will say "hello world. Then add the code to handle the command. We will use aiy. So add a new condition in the if-else code at the bottom of the main function as shown here:.

    But the code doesn't know about this say function yet. So you need to go back to the top of the file and add the following import statement alongside the others:. Return to your terminal window and run the code again. Wait until the terminal prints INFO: Start listening and then try saying "repeat after me, hello world. Help your fellow makers experiment with on-device TensorFlow models by donating short speech recordings. This small web app will collect short snippets of speech, and upload them to cloud storage.

    We'll then use these recordings to train machine learning models that will eventually be able to run on-device, no Cloud needed. If you plan to take your project beyond the cardboard box, you might be wondering which GPIO pins are available for your other hardware. So figure 1 shows exactly which pins from the Raspberry Pi are used by the Voice Bonnet. The Voice Bonnet also includes a dedicated microcontroller MCU that enables the following additional features:. The gpiozero-compatible pin definitions are provided by the aiy.

    Before you connect any wires to the Voice Bonnet, be sure your Raspberry Pi is disconnected from any power source. Failure to do so could result in electric shock, serious injury, death, fire or damage to your board or connected components and equipment. The following example code might not be installed on your SD card right out of the box. Be sure that you are running the latest system image.

    Although the LEDs on the bonnet are easy to use, you probably want your light to appear somewhere else. It takes several seconds for the script to begin. Once it does, your light will blink on and off. If the light does not blink, continue to wait another 15 seconds.

    If it still does not blink, look for any errors in the terminal window. Of course, the code works fine with just one LED connected. So these pins are great for controlling servos. Once it does, your servo should rotate back and forth between the minimum, maximum, and neutral position.

    But each servo can be a little different, so you might need to tune the parameters of the code to achieve a perfect alignment with your servo's full range of motion. If the terminal prints an error that ends with gpiozero. Pin already in use , then type sudo!! If the servo does not respond, continue to wait another 15 seconds. If it still does nothing, look for any errors in the terminal window. A servo connected to the Voice Bonnet.

    The important parts of the script look like this:. To adjust the rotation range of your servo, open the Python script and adjust the parameters of the Servo constructor. Also see the Servo API documentation. Just be sure you have the latest system image on your SD card. If you want to modify the button interface such as to change the actual button , be sure to follow the wiring pinout as shown in figure 5.

    Pinout for the bonnet button connector. Want to learn how to use your Voice Kit to control other IoT devices? You can start here with a Particle Photon a Wi-Fi development kit for IoT projects and Dialogflow a tool for creating conversational interfaces. Get all the code for this example here.

    This example ties together multiple technology platforms, so there are a few separate components included in this repo:. We've included two separate web app implementations. Choose and build on the one that best suits your preferences:.

    It's handy to have a breadboard, some hookup wire, and a bright LED, and the examples will show those in action. However, the Photon has an addressable LED built in, so you can use just the Photon itself to test all the code presented here if you prefer.

    If you're just starting out, or if you're already comfortable with a microservices approach, you can use the 1-firebase-functions example — it's easy to configure and requires no other infrastructure setup. If you'd prefer to run it on a full server environment, or if you plan to build out a larger application from this, use the 2-app-engine example which can also run on any other server of your choosing. Assuming you have all the required devices and accounts as noted above, the first thing you'll want to do is to set up apps on the corresponding services so you can get your devices talking to each other.

    We'll be setting up a webhook to handle our triggers and send web requests to the Particle API. You've now imported the basic app shell — take a look at the new ledControl intent viewable from the Intents tab. You can have a look there now if you're curious, or continue on to fill out the app's details. Depending on which hosting environment you want to use, cd into either.

    Without doing these things, Dialogflow won't be able to talk to your new webhook. Make sure the Photon is correctly set up and connected. The Photon should blink rapidly while the upload is in process, and when it's done and calmly pulsing cyan , you're ready to go.

    Make sure you generate a Particle access token , and add that token along with your Photon's device id to your config.

    You should see the Photon's light come on along with an LED on the breadboard, if you've wired one up! You can confirm that everything went to plan by going to either your Assistant-enabled device or the Google Actions simulator , asking to talk to your app "talk to [APP-NAME]" , and typing "turn the light on".

    If all goes well, your LED should turn on! This application is just a taste of what's possible — how far you take this framework is up to you! Here are a few resources to help you continue on your journey:. By default, your Voice Kit doesn't do anything when it boots up; you must manually execute a program such as the Assistant Demo.

    But you can make this program or any other program of your choice run automatically upon bootup by creating a systemd service. All you need is a. This file accepts a long list of configuration options, so we've provided an example for you that starts the Assistant Demo on bootup. But instead of actually moving this file there, you can create a symbolic link a "symlink" in this directory that points to the file that already exists. You can do this as follows:. Even after the prompt returns from this command, it takes a few moments for the program to start.

    When the Assistant Demo is ready, the button lights up. Then for most programs all you need to do is change ExecStart so it points to your program's Python file and passes it any necessary parameters , and change Description to describe your program.

    Then follow the steps above using your service name instead. If you'd like to better understand the service configuration file, see the. If you need to see more logs to help with debugging or you're simply curious to see more output , you can view system logs and program-specific logs using the journalctl tool. By default, this prints a lot of system information that won't be useful to you, so it's best if you launch your program as a service and then tell journalctl to print only the logs from that service.

    For example, if you start the Assistant Demo as a service, you can begin printing all log output for that service with this command:. The -f option continuously prints new log entries as they occur. It's a powerful OS that helps you build connected devices on a variety of embedded hardware systems. So if you also have a Raspberry Pi 3, follow this codelab to build a voice assistant on Android Things, or download the sample code on GitHub.

    Voice Kit Do-it-yourself intelligent speaker. Experiment with voice recognition and the Google Assistant.

    Connect to your kit Select an option Option 1: With Monitor, Mouse, and Keyboard. More information System updates Support. Introduction The AIY Voice Kit from Google lets you build your own natural language processor and connect it to the Google Assistant or Cloud Speech-to-Text service, allowing you to ask questions and issue voice commands to your programs.

    Everything you need is provided in the kit, including the Raspberry Pi. Time required to build: Check your kit version These instructions are for Voice Kit 2. For tightening the screw terminals Micro USB power supply: The best option is to use a USB Power supply that can provide 2. The second-best choice is to use a phone charger that also provides 2. Don't try to power your Raspberry Pi from your computer. It will not be able to provide enough power and it may corrupt the SD card, causing boot failures or other errors.

    Wi-Fi connection Below are two different options to connect to your kit to Wi-Fi, so that you can communicate with it wirelessly. Android smartphone Windows, Mac, or Linux computer Option 2: Below are two different options. Get the Latest System Image. Fold the internal frame. Fold long flap Fold the long flap away from you and downwards along the two creases.

    Fold left and right flaps Fold the two highlighted flaps toward you. Fold the bottom flap Fold the bottom flap upward toward you. Align the bottom The slits on the bottom flap will align with two notches. Insert the notches Insert the notches into the slits. Check frame alignment Look at the bottom of your frame.

    The slit closer to the edge should be on the left. Set the frame aside The internal frame is built. Orient your Raspberry Pi Find your the Raspberry Pi board and orient it so that the pin header is on the left edge of the board, like the photo.

    Insert standoffs Holding the board in your hand, insert the standoffs into the holes on the right edge of the board, opposite the header. Connect the boards Grab your Voice Bonnet board. It has a header connector on the bottom of the board. Check connections Make sure the standoffs have snapped into the boards and that the pin header is pushed all the way down so that there is no gap between the two boards.

    Loosen screws Grab your 2mm screwdriver and loosen the two bottom screws of the screw terminal so that you can insert the speaker wires. Insert speaker wires Take your speaker and find the red and black wires attached to it. Secure wires Secure the wires by using your 2mm screwdriver to turn the screws clockwise. Add boards to the frame Now that your speaker is connected to the terminals, we can put the boards into the internal frame. Check board alignment The microphones on the left and right edges of the board circled in white should be outside the internal frame.

    Insert speaker Slide the speaker down into the internal frame. Check that the speaker is secure Make sure the speaker is snug and secure. Put it all in the box. Fold flap A Fold flap A down into the box. Fold flap D Lastly, fold flap D down, pressing until it locks into place.

    Check the box bottom The bottom should be secure. Slide the internal frame inside Slide the internal frame into the speaker box. Check connectors Make sure the connectors are lined up with the cardboard cutouts.

    From your kit, round up the: Push button Button nut Button harness. Insert the push button Insert the push button into the hole on the top of your cardboard box. Orient the button On the other side, orient the button so that the side with four prongs is on the top check the photo.

    Screw on the button nut Screw on the button nut to secure the button in place. Make sure the wider, flanged side of the nut is facing the cardboard flap. Make sure your button is still oriented so the four prongs are on top. Plug each of those wires in the correct slot by matching its color to the image. Check wires Double-check to make sure your wires are plugged in the same way as the image.

    Find the 8-pin connector on the Voice Bonnet To plug in the button harness, first find the 8-pin connector on your Voice Bonnet board, outlined in a white rectangle in the photo. Fold the top flaps Close your box by folding down the top flaps.

    Tuck in the tab Secure the box by tucking in the tab. Feedback How did assembling your Voice Kit hardware go? Follow app instructions Open the app and follow the onscreen instructions to pair with your Voice Kit. Make sure your Voice Kit is still connected to a power supply.

    If you run into errors, quit the app and try again. Connect peripherals Before plugging into power, plug in your monitor into the HDMI port and your keyboard and mouse into the port labeled Data on your Voice Kit using one of the adapters described in Meet your kit. Connect to Wi-Fi Using your mouse, click on the Wi-Fi connection icon at the bar at the top right of the screen. Write down the IP address for now. SSH to Your Kit.

    Open the Secure Shell Extension Once the extension is installed, open it. Connect to the Raspberry Pi In the top field, type pi Give the extension permission Click Allow.

    You will only need to do this when you add the extension into Chrome. Continue connecting At this point, the SSH extension has connected to your Raspberry Pi and is asking you to verify that the host key The SSH extension is designed to be secure, and because of this goal, it needs to identify that the computer you're trying to connect to is actually the computer you expect.

    At the prompt, type yes and press enter to continue. Note Your IP address will be different than the one shown in the example. Your computer is now connected to the Raspberry Pi. Launch audio test script Type the following command line into your prompt and press enter: Adjust the volume Too loud? Type the following command into your prompt and press enter: Login using your Google account Log in using your Google account.

    If you agree, click Agree and continue. Create a new project A dialog like the image to the left will appear. Click New Project in the top right corner of the dialog. Enter and create a project name Enter a project name into the bar and click Create. Open the project Now that we've created the project, we need to select it so we can turn on the APIs we want to use. Click the Create credentials button. Add credentials to your project You should be directed to the Credentials helper page.

    Under "Which API are you using? Once you've done all that, click the What credentials do I need? Create an OAuth 2. We suggest using the same project name that you used previously. Set up OAuth 2. It might take a few seconds to complete. Download the credentials Click Download which will download a. Paste the text Right-click to paste the text. As of September , more than 2. That huge, global audience means Facebook is a key marketing platform for just about every business.

    But the ever-changing Facebook algorithm can make it a challenge to connect organically with fans. With micro-targeting features that allow you to reach your exact target audience based on demographics, location, interests, and even behaviors. You can always get your message in front of the people who are most likely to want your products or services. You only pay to reach the most valuable potential customers. Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

    These simple ads are great way to get started with Facebook advertising. You can create one with just a few clicks by boosting an existing post with a photo from your Facebook Page. For example, you might think socks are a pretty ho-hum product, but Happy Socks puts them in surprising contexts to create fun Facebook photo ads.

    Video ads can show your team or your product in action, or they can simply be aspirational. The video in this ad from Noom says nothing specific about the service itself, but provides clear motivation to learn more. A carousel ad uses up to 10 photos or videos to showcase your product or service. You can use this format to highlight different benefits of one product, a number of different products, or even use all the photos together to create one large panorama image, like this:.

    The Game Against Downtime. Each pane in the carousel ad showed one card from the game, which is modeled after Cards Against Humanity but with an IT theme. The result was a 51 percent lower cost per lead compared to ad campaigns they had run in the past. Slideshow Facebook ads offer an easy way to create short video ads from a collection of still photos or existing video clips. They have eye-catching motion, just like videos, but use much less bandwidth, so they load well even for people on slow internet connections.

    You can also add text and music. These ads, which are offered only for mobile devices, allow you to showcase one or more products that customers can click to buy. Collection ads pair with Instant Experiences more on those below to allow people to buy your products without ever leaving Facebook.

    This makes online shopping easy when people are on-the-go and may not have a great internet connection. Instant Experience ads used to be called Canvas. Philosophy used lead ads to promote product samples in the UK, generating more than 9, leads. Dynamic ads allow you to promote targeted products to the customers who are most likely to be interested in them.

    For instance, if someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase, dynamic ads for that precise product will appear in their Facebook feed. This reminds the potential customer to complete the purchase, and can be a very effective Facebook marketing strategy.

    For example, after I hit my maximum number of free New York Times articles this month, I started seeing ads with a subscription offer in my Facebook news feed. Photo ads, video ads, carousel ads, and dynamic ads can all be set to appear in Facebook Messenger. This extra placement gives you access to the 1.

    When creating your ad, simply choose Messenger as the desired placement you also need to select Facebook feed. These ads feature a call-to-action button that opens a Messenger conversation with your Facebook Page, so people can have a one-on-one conversation with one of your salespeople or customer service reps.

    If you already have a Facebook business page and you should , you can head straight to the Facebook Ads Manager or Business Manager to create your Facebook ad campaign. Log into Facebook Ads Manager and select the Campaigns tab, then click Create to get started with a new Facebook ad campaign. Facebook offers 11 marketing objectives based on what you want your ad to accomplish. Choose a campaign objective based on your goals for this particular ad.

    Keep in mind that for conversion-oriented objectives like sales you can pay per action, but for exposure objectives like traffic and views you will pay for impressions. Some of the options you see in the next steps will vary slightly based on which objective you choose.

    You will also choose whether to turn on budget optimization. Enter your country, preferred currency, and time zone, then click Continue. At the top of this screen, you will name your Facebook ad campaign and choose which Page to promote. Start by selecting your target location, age, gender, and language. As you make your selections, keep an eye on the audience size indicator on the right of the screen, which gives you a sense of your potential ad reach.

    You have two fields here in which to make your audience as specific as you choose:. Scroll down to choose where your ads will appear. When you select this option, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results. Once you have more experience, you may wish to place your Facebook ads in specific locations. You have the following options:. Next, you decide how much money you want to spend on your Facebook paid ads.

    You can choose a daily or lifetime budget, then set the start and end dates if you want to schedule your ad in the future, or choose to make it live right away. You can get into pretty fine detail about how you want to spend your money using the advanced budget options.

    Keep in mind that running your paid advertising on a schedule may be the most efficient way to spend your ad budget, since you can choose only to serve your ad when your target audience is most likely to be on Facebook. You can only set a schedule if you have created a lifetime budget for your ad. First choose your ad format, then enter the text and media components for your ad. The formats available will vary based on the campaign objective you selected back at the beginning of this process.

    Use the preview tool at the bottom of the page to make sure your ad looks good for all potential placements mobile, desktop news feed, right column, and so on. There are a lot of details to keep in mind when getting your images and videos ready for Facebook ads.

    How to Advertise on Facebook: The Complete Guide

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